Web copy is sharp, focused text that tells your readers why they absolutely need whatever it is you're offering. It encourages them to buy your products or use your services because you've shown them precisely how it will help them.
Many businesses are great at highlighting things about themselves - but they're not so great at identifying with the consumer and telling him what he needs.
That's where web copy comes in.
Who needs web copy?
Everyone who's selling something online needs solid web copy to educate and convince potential buyers. (See, you're reading my web copy right now because I'm convincing you that you need your own web copy - and that I'm the perfect writer to provide it.)
What can web copy do?
Effective web copy can increase your sales, help you identify with your consumers and make people come back for more. If you plan correctly, and work with the right web copywriter (me!), your return on investment can be amazing.
Have more questions about web copy?
Contact me, browse through my portfolio or learn about my other freelance writing services.