Every business needs a blog - it helps you connect with your customers, establishes you as the expert in your field and makes your business more user-friendly. Whether you're providing a service or selling products, a business blog helps make you the go-to authority.
Why hire someone to write blog posts?
Blog upkeep takes time from other pursuits - and to be effective, a minimum of one blog post per week should magically appear to keep your readers happy.
Hiring someone with extensive SEO experience helps your blog get noticed, too.
Sometimes coming up with just the right words - the ones that will connect you with your readers - is tough. I wouldn't try to rewire my house because I'm not an electrician. Although I am pretty frugal, the risk of electrocution is just a little too high for my taste. If you're not a writer, the risk of missing the connection your readers need is too great.
How long are blog posts?
Web readers lose fascination with a shiny new page after just a few moments. If the content is engaging, you can keep them around a little longer (and even make them want more). The average blog post should be around 400 words; if you have more to say, make a new post and link it to the original.
What do blog posts say?
Blog posts can say anything you want them to say. A business blog should highlight the fact that you know your stuff - and that you're not afraid to share your knowledge.
If you're an electrician, for example, you might have a few posts about the dangers of rewiring a house with zero electrical experience. You could have your writer craft a few pieces about specific products you endorse (or don't endorse), the benefits of hiring someone with your level of experience or even some simple how-to posts on setting up Christmas lights without endangering the entire neighborhood.
Have more questions about blog posts?
Contact me, complete the circuit by visiting my portfolio or learn about other freelance writing services I provide.